As a founder and creative lead at Freedom Fuel, I helped build a mission-driven brand dedicated to honoring and empowering America’s everyday heroes. Working alongside an incredible team, I shaped the brand identity, strategy, and digital experience to bring this movement to life.

My role included:

• Brand Development: Helped define the brand’s mission, voice, and visual identity to reflect authenticity, purpose, and emotional connection.

• Website & UX Design: Designed a seamless, engaging digital platform that includes ecommerce, dynamic voting systems, nominee showcases, and community engagement tools.

• Apparel Design: Led the creation of apparel collections and product design that amplify the brand’s message and resonate with supporters.

• Marketing Strategy: Crafted multi-channel marketing plans, including influencer outreach, social campaigns, email strategy, and pitch materials for partners and investors.

• Product & Content Innovation: Developed features like the Vanguard leaderboard, seasonal journeys, and nominee campaigns—blending gamification, storytelling, and social impact.

This project represents both my creative and strategic strengths—and my passion for building brands that stand for something bigger.