Nura
Nura was envisioned as an interactive projection system that allowed digital media to be engaged with physically, serving as a centerpiece for smart homes. The concept aimed to enable seamless technology integrations through Nura devices, offering a ‘screenless’ interaction experience. My role focused on UX design, data organization, and product usage logic, defining how the technology could function and segmenting content and features intuitively. We leaned heavily on defining and using various personas in the UX process to ensure the product met diverse user needs effectively. The main challenge was to think beyond traditional screen limitations to create a unique experience with new technologies. One key application was interactive board games, which brought physical pieces to life. Despite its innovative potential, the project was ultimately discontinued due to a lack of funding.
UX • Product Concept • Creative • Data & Analytics